Food & Beverage Industry News Bulletin
1.Parle Agro introduces Frooti Fizz, supported by communication campaign
Parle Agro launched Frooti Fizz, an extension of its flagship brand Frooti. With the objective of widening the existing Fizz portfolio, the launch was supported by an integrated communication campaign, FrootiGoFizzy, which sought to refresh the fruit plus fizz category it created in 2005 with the […]