Tetra Pak, the world’s leading food processing and packaging solutions company, has appointed Ashutosh Manohar, as managing director for its South Asia markets.

As managing director, he is responsible for Tetra Pak’s business operations in the South Asia markets, including India, Bangladesh, Sri Lanka, Nepal and Bhutan. He will be based at the company’s India headquarters in Gurgaon.

With an overall experience of three decades, Manohar has held a variety of management and leadership positions at Tetra Pak across Europe and Asia for over 16 years.

In his last assignment, he was vice-president, carton value and carton economy in Italy, where he was instrumental in product development, deployment and ensuring product profitability.

Prior to this, Manohar was managing director of Iran and cluster leader, marketing and product management, Greater Middle-East.

“This is a very exciting time for South Asia markets and it is an important growth market for Tetra Pak. I’m very excited to take on the role and be part of this journey. I believe it is innovation and our end-to-end solutions approach that will be the game-changer for us,” he said.

“Today, we have a strong pipeline of future-ready innovations. From enhanced visual and tactile appeal in packaging, introduction of new categories like ready-to-drink ORS and coconut water, distribution services, business and marketing insights, solutions for bringing down systems cost for customers, to remote monitoring services for higher plant productivity, we have an unmatched end-to-end value proposition for our customers. Driven by this rich portfolio, my focus will be on strengthening our customer partnerships and help them differentiate and grow their businesses,” Manohar added.

While he had succeeded Kandarp Singh and taken over the role effective from June 2018, the latter will now lead Tetra Pak Services business for the South Asia, East Asia and Oceania cluster and will be based in Bangkok, Thailand.

Tetra Pak is celebrating 30 years in India. Today, it is the only end-to-end solutions provider for the country’s food and beverage industry with future ready solutions and a deep understanding of the local market.
It offers fully integrated solutions ranging from processing and packaging to service solutions, helping its customer brands maintain the highest standards of food safety, operational performance and sustainability.