1.ITC launches YiPPee! Power Up Masala atta noodles with veg infusions

News Bulletin

ITC’s Foods Division launched Power Up Masala, the atta noodles variant of Sunfeast YiPPee! Made with Aashirvaad Atta, YiPPee! Power Up Noodles is filled with vegetable infusions in every noodle strand.

It retains YiPPee!’s unique round block and the pleasure of delicious, long and slurpy noodle strands. Power Up aims to provide a fresh and exciting choice to today’s discerning consumer.

The product will be available at modern and general trade outlets across India in a 70g pack priced at Rs 15. A family pack, containing four 70g packs and priced at Rs 55, will also be available in select outlets.

Speaking on the occasion, Hemant Malik, divisional chief executive, Foods Division, ITC, said, “At ITC, we take pride in building world-class products which are powered by years of extensive research and conform to high standards of quality and safety.”

“With Sunfeast YiPPee! Power Up Atta Noodles, we have endeavoured to offer a differentiated product woven along with a fun element. Sunfeast YiPPee! Power Up Atta Noodles is made using whole-wheat atta and has vegetable additions in every strand – a delightful snack for a jam-packed day,” he added.

YiPPee! Noodles are tested at ITC’s state-of-the-art National Accreditation Board for Testing and Calibration Laboratories- (NABL) certified Life Sciences and Technology Centre (LSTC) and at Food Safety and Standards Authority of India (FSSAI) -approved, NABL-accredited external laboratories.

2.Fonterra launches NZMP Gold Whole Milk Powder designed for UHT beverages

NZMP, the global ingredients brand of Fonterra, launched NZMP Gold Whole Milk Powder, designed specifically for ultra-high temperature (UHT) beverages. The new product gives manufacturers longer production runs over standard milk powders, as well as cleaner labelling on their final product and consistent shelf life stability.

The product offers superior UHT stability and consistent product performance in the process and the formulation. It has good solubility and flow properties as well as the rich creamy flavour manufacturers have come to expect from NZMP premium dairy ingredients.

Jarod Brain, senior research engineer, Fonterra Research and Development Centre, said, “UHT milk has become increasingly price sensitive, and as a result, the R&D team looked for ways to enable customer cost efficiencies during the manufacturing process.”

“By developing an even more stable UHT whole milk powder, we’ve been able to reduce the rate of fouling within UHT sterilisers,” he added.

“This allows businesses to run production lines for longer and reduces batch losses, compared to standard whole milk powders. Fewer batch losses mean that our customers are able to minimise wastage, which is also great for the environment,” said Brain.

Not content with just looking for savings in the manufacturing process, Fonterra also identified ways to help UHT milk manufacturers differentiate from competitors and increase their consumer sales proposition.

“Clean labelling is a trend affecting more and more food and beverage companies – and UHT milk is included in this. By controlling critical parameters in the UHT whole milk powder, we’ve been able to reduce the need for our customers to use any additives to manage processing challenges, meaning fewer ingredients on their final ingredient list,” stated Brain.

“Changes in the manufacturing process also allow us to help our customers achieve a longer, more consistent shelf life in their product,” he added.

NZMP Gold Whole Milk Powder for UHT is the result of more than two years of research and development, including working closely with a leading producer of UHT milk drinks to meet their specific manufacturing and shelf-life stability requirements. The product is a result of collaboration with this customer and is now their preferred ingredient.

Through this process, NZMP identified critical parameters in whole milk powder composition that lead to superior performance in UHT milk drinks.

3.McCain India launches Pudina Chatka variant of Smiles

McCain Foods India, frozen ready-to-cook vegetarian snacks maker has launched

Smiles Pudina Chatka, a variant of the popular Smiles. McCain Smiles Pudina Chatka are crunchy potato treats that are crisp on the outside and soft on the inside. The tangy new variant has been developed specially for the Indian market and it can be baked or fried. McCain Foods India has endeavoured to launch this flavour in Smiles after much research and have realised that the flavour enjoys immense popularity among the Indian consumers. The Pudina Chatka Smiles will be available nationally in a consumer-friendly pack size weighing 375g and priced at Rs.105. All McCain products are certified by the Food Safety and Standards Authority of India (FSSAI).Â